Prompt 4: How the front design of cars influence the customers

By Ryan

In automotive engineering, a grille covers an opening in the body of a vehicle to allow air to enter. Most vehicles feature a grille at the front of the vehicle to protect the radiator and engine, or on the rear deck lid (in rear engine vehicles).

The front fascia of a motor vehicle has an important role in attracting buyers. The principal function of the grille is to admit cooling air to the car's radiator. However, the look of the vehicle matters a great deal more than whether the design features actually serve any function. As one of the main visual components on the front of vehicles, an inspired grille design makes a car attractive and shapes its identity by tying it to the carmaker's history and reputation.

The front end, grille, fascia and headlights form a very distinct “face,” and, much like a human visage, it can have expressions: happy, purposeful, angry, aggressive, sad or even bored. And, just like we recognize and trust familiar human faces, it’s important for car brands to maintain “facial continuity” for purposes of recognition and awareness.

Nobody has done this better than BMW and Mercedes. Both, across many decades and dozens of new vehicles, have evolved and modernized their grilles (with the “twin kidneys” of BMW sometimes wider, sometimes framed, sometimes more rectangular), but they have maintained their essential brand identities. This consistency is a large part of their enviable brand health. Being instantly recognized by everyone as the owner of a BMW or Mercedes is hugely important to the owners.

Sources

http://www.forbes.com/sites/boblutz/2012/04/11/how-designers-put-a-face-on-cars/#118de31e59cf

https://en.wikipedia.org/wiki/Grille_(motor_vehicle)

https://www.zhihu.com/question/22444321

Images

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